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Below is a small selection of case studies
Our model is simple: clarify the issue, assemble the right experts, and solve for what drives impact
- Pan-African business events company
- Client wanted to create a top tier public sector convening but had no programme, sponsors, or program management behind it
- Optima built the programme from bottom up - supporting outcomes in program development, sponsorships, production etc.
- Profitable at launch, repeated in year two with all sponsors renewed
Launched a Profitable Events Business in Y1
Service Line: Events
Other cases include: Global Events Expansion Strategy and P&L Management for a US Brodcaster
- Global Digital Newsroom
- Multiple teams were working to their own targets, with no shared way to prioritise effort or investment across them
- Built OKRs, North Star metrics and a mission model, then a content investment model mapping each vertical's cost, revenue and audience performance to run reallocation scenarios
- Delivered a shared operating rhythm across teams, with an estimated profit increase from reallocating investment across content areas
Transformed Editorial Operating Model
Service Line: Transformation
Other cases include: US Ad Sales Re organisation and Structure
- UK News Organisation
- Wanted to build a new Defence B2B subscription vertical around a new product
- Led discovery interviews, sized the opportunity and developed the proposition, packages and top line economics
- Delivered a market-ready proposition and commercial model, ready to launch
Assessed a New B2B Market Opportunity
Service Line: B2B Growth
Other cases include: Outbound Sales Strategy for SaaS Start Up, Middle East Revenue Growth Strategy
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